The Challenge
Our client came to us with a brand new e-commerce website in the highly competitive skincare niche. They had zero domain authority, no backlink profile, and were struggling to rank for even long-tail keywords.
Our Strategy
We implemented a comprehensive 3-phase SEO approach focusing on technical foundations first, then content authority, then off-page signals.
Phase 1: Technical SEO
We audited and fixed 47 technical issues including Core Web Vitals, schema markup, and crawl efficiency. This alone resulted in a 40% increase in indexed pages.
The Results
After 6 months of consistent execution, the website achieved 320% growth in organic traffic and moved 28 target keywords to page 1 of Google.